Toby Draper
Hospitality Visibility Specialist, Hereford

Make it easier
for customers to choose your business.

I help hospitality businesses across Herefordshire, Worcestershire and beyond improve the way they appear online, so they're easier to find, easier to trust and easier to choose.Whether someone discovers you through Google, Tripadvisor or a recommendation, their first impression often shapes whether they book, visit or keep looking. I help make sure that impression reflects the quality of the experience you offer.

• Get a free visibility review

• Prefer to have a conversation instead? Email me →

Not sure whether you need my help? That's exactly what the free review is for.I'll tell you honestly whether I think there are worthwhile opportunities to improve your online presence. If I don't think I can add value, I'll tell you that too.

Your business may be better than it looks online.

People rarely make decisions based on one thing. They compare reviews, browse photos, check your website, look at your Google Business Profile and decide whether they trust what they see.Sometimes excellent hospitality businesses lose customers simply because their online presence doesn't do them justice.A fresh pair of eyes can often spot the small details that make a big difference.

• Get a free visibility review

Every business is different.

No two hospitality businesses face exactly the same challenges.

You may have inherited outdated listings, be struggling to generate reviews, have recently expanded, or simply want an independent view of how your business appears online.Rather than offering fixed packages, I start by understanding your business, your customers and your goals. From there, I recommend the work I believe will make the greatest difference.That might be a one-off project, ongoing support or simply honest advice. If I don't think you need my help, I'll tell you.

• Get a free visibility review

Hospitality focused

I understand how people choose restaurants, cafés, pubs, hotels and visitor attractions, and how your online presence influences those decisions long before anyone walks through the door.

13+ years' experience

My background spans websites, digital marketing and customer experience, alongside analysing thousands of customer reviews to understand what guests value most and where businesses can improve.

Practical advice

No jargon. No unnecessary reports. Just clear recommendations and practical support based on what will genuinely help your business.

Free online visibility review

See your business through your customers' eyes.

I'll review how your business appears online and identify anything that could be affecting visibility, trust or customer confidence.You'll receive practical recommendations, explained in plain English, with no obligation to take things further. If everything looks in good shape, I'll tell you that too.

Hi, I'm Toby.

I've spent more than 13 years helping businesses improve their websites, digital presence and customer experience.Today I work exclusively with hospitality businesses because I enjoy helping great places become easier to find, easier to trust and easier to choose online.Every recommendation I make is based on what I believe will genuinely benefit your business, not on selling services you don't need.

Email - [email protected]
Phone - 07508 185121